istock-535970955.jpg
(Credit: Denys Prykhodov/iStock)

In September, Instagram (download for iOS or Android) said it would not add a sharing feature, or "regramming," over concerns that it could compromise the authenticity of the app.

Since then, the social media site bowed to pressure and enabled regramming on accounts controlled by the same user. For instance, if you have a personal Instagram and one for your business, you can share the same post simultaneously.

"We are rolling out this feature to provide a better experience for people who often post to multiple accounts," an Instagram spokesperson confirmed to TechCrunch. The feature will be available for iOS users first.

SEE: Instagram testing new 'Creator' account with special tools for influencers

Screenshots indicate that the self-regramming feature will work similarly to the "Also Post To" toggles. Before you publish a post to Instagram, you can choose to share the same post to Facebook, Twitter and Tumblr.

With the new feature, users can customize which accounts they want to publish a post to with toggles as well.

Streamlining sharing can save time for users who run multiple accounts, but it could also strip Instagram of its uniqueness.

If you follow several accounts run by the same person, it means you could be seeing the same content several times. If the user shares it to other social media platforms, you'll likely be seeing the post even more.

Of course, the more you share posts, the more they're seen by others. Self-regramming could be another valuable tool for social media influencers, entrepreneurs or artists who are trying to build a brand.

For now, Instagram users must still rely on third-party apps to regram posts from other accounts.

FOLLOW Download.com on Twitter for all the latest app news.

Takeaways

  1. Instagram is launching the ability to regram on accounts controlled by the same user for iOS.
  2. Streamlining sharing can save time for users who run multiple accounts, but it could also strip Instagram of its uniqueness.

Read more

Shelby is an Associate Writer for CNET's Download.com. She served as Editor in Chief for the Louisville Cardinal newspaper at the University of Louisville. She interned as Creative Non-Fiction Editor for Miracle Monocle literary magazine. Her work appears in Glass Mountain Magazine, Bookends Review, Soundings East, and on Louisville.com. Her cat, Puck, is the best cat ever.